What’s the future for live events in 2021
Fast Forward
We may just have skipped a decade.
Oh well, the ride was fun whilst it lasted!
A global pandemic, a thrust for more cash than ever before, speakers, entertainers, you name it still want your custom.
The catalyst that is the Coronavirus has made huge shifts in the way entertainment reaches fans and customers, with a global reach like never before in history.
Industries have been turned on their very own head, yet the possibilities are greater, bigger and carried out with less man power.
Changing Tech for Less Human Demand
Modern technology from teams, zoom and concept AI are taking over. Even the acting world is using CGI to bridge the gap and restrictions.
Do we even need actors anymore? One day, actual people may not even be needed. That’s another discussion and ponder all together.
Enter Your Details Below for our exclusive discounts and free course on us
Join one of our unforgettable experiences, events, seminars and workshops
Thanks for subscribing! Please check your email for your exclusive offer and free course offer.
Trillions in Commercial Property
The biggest arenas, the Las Vegas strip, they’ve all been left empty because on the virus and government intervention to mitigate the spread of the sometimes deadly disease.
Yet, resourceful measures and technology have overcome the need to be in one place. Expensive venues, logistics and all the stuff that comes along with putting on a live event seem like an age old thing.
The Future
So, what exactly does this mean for the future?
Is the demand still there to attend the big event in person or star in the show with huge costs to actualise?
What could it possibly look like? From the business perspective, how things may change for the foreseeable future, will events even exist?
Business Model Point of View
People all around the world have gone digital weather they like it or not, they’re over the camera shy mind virus they once had and conditioned to a new form of media.
Consumers who always wanted to attend the event who chose not to, now have less barriers to overcome to be part of what everyone is talking about. Less barriers mean more customers get to join the experience and in this age of digital technology, they can join from pretty much anywhere.
Let’s break down from a time, cost, quality perspective.
Customer
Time: More time, less planning and join at any time.
Cost: Lower ticket fees, digital materials, no logistic issues.
Quality: Customers are actually closer to the action than even before. Greater clarity in the material and less distractions if they keep the office door closed.
Business
Time: Less time planning, managing and travelling to the events.
Cost: Massive savings all round. Less resources, equipment, fees, you name it. For businesses the new era of live events is the biggest win they could ask for.
Quality: More focus on delivery. Businesses can give more through digital medium that what a live event can give.
To surmise the pandemic, yes, it’s had challenges but in 2021 we have the technology to make the once impossible, possible.
Events of the future will meet and exceed expectations.
